NVIDIA spent the past two years selling the idea of real-time ray tracing. And I mean, really selling it. There was the slick Star Wars demo that showed where the technology could lead. There were partnerships with EA to bring it to games like Battlefield V. But there was also a big problem: Ray tracing is a serious resource hog, even with the top of the line RTX 2080 Ti. (Just ask anyone who’s played Control.)

That’s where the GeForce RTX 3080 comes in. Its Ampere architecture is more powerful than its predecessor, Turing, in every way. But most importantly, it can finally tackle ray tracing in 4K while still keeping you close to 60 frames per second. And at $699, it’s pricey, but it’s still far more accessible than the absurdly powerful $1,499 RTX 3090.