After more than 40 years in the market, BIC Sport is closing its doors and putting an end to an iconic brand.
The legendary company was founded in 1979 by Marcel Bich, who nourished a passion for water sports.
The brand was born from the windsurfing culture of the early 1980s, building its image on the pursuit of fun, searching for the perfect wave, and living the Hawaiian dream.
BIC Sport was responsible for the creation of the Dufour Wing, one of the first Windsurfer models.
By the late 1980s, BIC Sport was one of the world’s leading windsurfing manufacturers and had best-selling boards on the planet.
In 1994, the company bought Tiga and released its first surfboard.
All of the brand’s products were designed and developed in France.
But times have changed, and BIC Sport will now change ownership and be renamed Tahe.
“Our skilled workforce remains in place, and our most popular category names will carry forward,” notes BIC Sports.
“Products such as the Techno windsurf boards, Borneo and Bilbao kayaks, the Cross and Performer SUP series, Ace-Tec and Tough-Tec technologies, are all incorporated into the new Tahe brand.”
An Unexpected Fusion
The Tahe brand is the result of the fusion of BIC Sport and Tahe Outdoors, two companies that have been legends in their respective water sports markets for decades.
The result is this new brand dedicated to delivering fun on the water for all: individuals, families, friends, for any and all skill levels.
The explanation for the unexpected merge was not provided, though.
“Together, they ensure continuity for the brand, but are at the same time challenged by new products,” adds Bic Sport.
“The manufacturing facilities stay the same: Tahe Outdoors France/ex-BIC Sport at its site in Vannes, France, the original Tahe Outdoors at its factory 2020 in Tallin, Estonia.”
Tahe is a water sports brand founded on the idea of “Endless Play Time.”
“We all dream of the endless summer, fun, and adventure with family and friends that is timeless and makes us truly feel alive,” states Tahe.
“This is what we search for, and hope to find, each time we venture out on the water.”
“Tahe is fortunate to have the 40-year heritage of two legendary companies, BIC Sport and Tahe Outdoors, as its foundation.”
The company says it is committed to the development of water sports competition opportunities for youth riders and racers everywhere.
Tahe products will be available online by the end of the year.
BIC Sport products remain available on the website through 2020 or until the brand sells through the remaining products still in stock.