After months of anticipation, Amazon Prime Day is finally here! The epic annual sale always brings with it tons of incredible deals across fashion, home, and, our favorite category, beauty. This year is no different, as savings of up to 50% off select brands and products are officially available for everyone to hop on. But remember, this flash sale only lasts for two days (from October 13 at 12 a.m. PT to October 14 at 11:59 p.m. PT), so time is of the essence here.
I’m telling you right now, scrolling ahead will result in a full cart of must-have beauty buys. But you deserve it! And hey, I’ll back you up if you need to sell the alibi that you’re just getting a jump on your holiday shopping (wink, wink). Without further ado, here are the 35 best top-rated Prime Day beauty deals you’ll be so mad you missed. Happy shopping.