Burger King has released a new teaser that suggests that it’s partnering with Sony for some kind of promotion, and people believe it may be connected to the PlayStation 5.
The advertisement shows the Burger King himself opening a takeout bag, with a blue light shining in his eyes. A short sound can also be heard. The ad ends with the mascot walking away to reveal the date October 15, which is presumably when all will be revealed. “Do Whopper sandwiches normally do this?” the message asks.
The ad does not mention PlayStation or PS5 at all, but the official PlayStation account quote-tweeted the video with the look and listen emojis. Given that tease, people are speculating that what we’re hearing is the PS5 start-up sound, but that’s only conjecture at this point.
This is not the first time we’ve heard the distinct tone featured in the Burger King ad. Back in June, the same sound played during Sony’s deep-dive video on the PS5. You can hear it for yourself in the video below.
For its part, Microsoft has teamed up with Taco Bell for an Xbox Series X promotion, so this is not the first time a gaming company has worked with a fast food chain.
For more on boot-up sounds and sequences, check out our rundown of the best boot-up sequences from various consoles throughout the years.