Nissan is revamping its commercial vehicle business in the United States and focusing on “core products.”
As part of the change, the NV Cargo, NV Passenger and NV200 vans will go out of production in the summer of 2021. However, the models will continue to available until inventories are exhausted.
The vans were introduced nearly a decade ago and haven’t been a huge success. While the larger vans achieved record sales in the United States last year, the company only sold 20,022 units. To put that into perspective, Ford sold 153,868 Transits in 2019.
Sales of the smaller NV200 have also been modest as Nissan has been selling around 18,600 units annually since 2016. Its closest competitor, the Ford Transit Connect, racked up 41,598 sales last year.
To help fill the void, the company is launching the Nissan Business Advantage program in the United States. The service will offer businesses access to the entire Nissan lineup as well as special incentives for fleets, priority service and on-demand delivery.
Nissan also noted they’re in the midst of an aggressive product push as six new models will arrive at dealerships by the end of 2021. All of them will be available to Business Advantage customers, so start planning your Z-car based startups now.
According to Nissan’s senior vice president of U.S. Marketing & Sales, Michael Colleran, “Success in North America is critical to the Nissan NEXT transformation plan, and we are concentrating on our core business and products.” He went on to say “With Nissan Business Advantage, we can meet the unique needs of any business owner by providing a full array of vehicles for their companies to get the job done.”
In particular, the Nissan’s fleet website directs contractors to the Titan. Realtors are pushed towards the Altima, Armada and Murano while rideshare drivers are pointed to the Versa and Sentra.