He goes on to detail the badge’s make-up: “The solid badge made of 970 sterling silver has a very high-quality design due to its size, and this is more important to us than a lightweight component. The deep-red and unmistakable oval on the vehicle has transported the famous name ‘Bugatti’ out into the world ever since the company began, and embodies the symbolic power of our brand myth.”
The idea for an oval shape with white lettering on a red background came from Ettore Bugatti himself when he attached the enameled metal onto the radiator grille of the Bugatti Type 13, the first official Bugatti car. In addition to clearly displaying the Bugatti name, the badge also includes the letters EB for Ettore Bugatti with 60 red dots forming a border. Those 60 dots symbolize pearls or threads and create a connection to the car’s reliability and durability. As for the colors, red stands for power and passion, white for elegance and nobility, and black for excellence and courage. Very few vehicles, like the Chiron Super Sport 300+, receive a black Bugatti Macaron.