And yes, this includes diesel, which, as we’re well aware, doesn’t have the reputation it once did due to VW’s Dieselgate scandal. Duesmann made clear that despite advances in plug-in hybrid and EV tech, oil-burners are still “by far the most efficient” among the combustion engines. He also reiterated that, outside of the US, Audi’s customers “still love diesels.” TDI, in other words, isn’t going anywhere just yet despite Audi’s “very expensive” choice to fix these engines’ exhaust in order to comply with new and stricter regulations.
Duesmann, it should be noted, also serves as R&D chief for all of VW Group and Artemis was his idea from the get-go. He’s the one who proposed its most specific details and then appointed Alex Hitzinger, who previously served as VW Group’s motorsport chief, to run the project on a daily basis.